At an exhibition, visitors need to recognise your team in seconds. Afterwards, the same T-shirt will only be worn again if people like its fit and design. The two aims can work together, provided you decide what leads the project: identifying a role, bringing colleagues together or creating a garment people choose for themselves.
An oversized fit is more than a larger size
An oversized T-shirt has its own proportions, from the width of the body to the shoulder line and sleeve length. Going up a size in a regular fit may simply make the garment longer without creating the same shape. For a team with different preferences, start with the measurements of a T-shirt each person already enjoys wearing. Width and length tell you more than a size label copied from another brand. Trying a sample also shows what happens when you raise your arms or sit down.
Where will the message actually be seen?
At a counter, chest branding faces the visitor. In the aisles of an event, a back design can help identify staff. A backpack, jacket or long hair may cover it, though, so consider the whole outfit before choosing the position. Detailed artwork also needs to remain legible on smaller sizes. Simplifying a line of text can communicate more effectively than making it larger.
Plan for the next wear from the outset
A prominent date ties a garment to a particular event. A design with fewer references to that occasion may fit more easily into an everyday wardrobe. If the T-shirt will sit under a team sweatshirt, assess the shapes and colours together. Today Merch helps adapt your artwork to the chosen fabric, then coordinates personalisation once you approve the design. Let’s choose a T-shirt your team will enjoy wearing.
